融合視覺力的有軌電車造型譜系化設計
摘 要：文章基于視知覺動力理論，探討視覺力在有軌電車造型譜系化設計中的實施流程與方法。首先，根據視覺力在產品造型塑造中的具體應用方法構建視覺力推演規則表；其次，整理并分析有軌電車品牌造型的典型特征，以確定譜系化所需的初始特征狀態；再次，提取與品牌印象和發展趨勢相關的意象詞匯，從表中選取相應方法，進行特征譜系化推演；最后，在此基礎上，設計出多套中車品牌譜系化特征的有軌電車方案。融合視覺力的譜系化設計方法，整體操作簡便，步驟明確，能夠充分體現品牌譜系和車體自身形態，為我國有軌電車企業在造型品牌形象構建方面提供了理論與方法。
關鍵詞：工業設計；視覺力；有軌電車；造型設計；譜系化
中圖分類號：TB47 文獻標識碼：A 文章編號：1672-7053(2024)03-0035-05
Abstract：This paper based on the dynamic theory of visual perception, explores the implementation process and method of visual dynamics in the pedigree design of tram modeling. Firstly, according to the specific application method of visual dynamics, a list of visual force deduction rules is constructed. Secondly, the typical features of brand tram modeling are sorted out and analyzed, and the initial modeling feature state required by brand product pedigree is determined. Then, the image words related to brand impression and development trend are extracted, and the corresponding methods are selected from the list of visual inference rules to carry out pedigree deduction of features. Finally, based on this foundation, several sets of tram schemes with the pedigree characteristics of CRRC brand are designed. The pedigree design method Integrating visual dynamics studied in this paper is easy to use, with clear and specific operation steps. This method takes into account both brand pedigree and car body shape characteristics, and enriches the theory and method of our state-owned tram enterprises in product modeling and brand image construction.
Key Words：Industrial Design; Visual Dynamics; Tram; Modeling Design; Pedigree
