四川漢代畫像磚文化創意產品的敘事性設計
摘 要：為更好地傳播四川漢代畫像磚所具有的文化內涵，發揮其文化魅力，文章對四川漢代畫像磚的畫像題材、藝術風格、精神內涵進行了梳理，對畫像磚類文化創意產品現狀展開調研與分析。提出了準確表達式、用戶參與式、意境相融式三大敘事性文化創意產品設計策略，并從敘事性設計的角度提出四川漢代畫像磚文化創意產品的設計方法。以設計實踐驗證了該方法在四川漢代畫像磚文化創意產品設計中的可行性，為敘事性設計在文化創意產品中的應用提供了新思路。
關鍵詞：工業設計；產品設計；漢代；畫像磚；文化創意產品；敘事性設計
中圖分類號：TB47 文獻標識碼：A 文章編號：1672-7053(2024)03-0121-05
Abstract：In order to better promote the cultural connotations of Sichuan Han Dynasty portrait bricks and unleash their cultural charm, this article reviews the portrait themes, artistic styles, and spiritual connotations of Sichuan Han Dynasty portrait bricks, and conducts research and analysis on the current status of cultural and creative products related to portrait bricks. Three narrative cultural and creative product design strategies were proposed, including accurate expression, user participation, and artistic integration. From the perspective of narrative design, a design method for Sichuan Han Dynasty portrait brick cultural and creative products was proposed. The feasibility of this method in the design of cultural and creative products of Han Dynasty portrait bricks in Sichuan has been verified through design practice, providing new ideas for the application of narrative design in cultural and creative products.
Key Words：Industrial Design; Product Design; Han Dynasty; Portrait Bricks; Cultural and Creative Products; Narrative Design
