醒獅文化在現代文化創意產品設計中的運用
摘 要：醒獅是一項深植于民間且富含民族特征的活動，不僅代表了中國傳統民俗文化中的高度藝術成就，也體現了該文化的深厚歷史價值。文章致力于在現代設計手法的框架下，深入研究廣東非物質文化遺產視域下的醒獅文化。首先，著力于挖掘和解讀該文化的深層次內涵，進一步提煉其文化元素；其次，借助傳統文化再設計的手法，將傳統元素融入現代文化創意產品設計中，從而使醒獅文化在信息化、現代化的社會環境中得以延續和推廣，以期實現傳統民俗文化保護與現代產品設計理念的有機融合，在尊重和保護文化遺產的同時，推動文化創意產品的創新和發展。
關鍵詞：工業設計；醒獅文化；文化創意產品設計；非物質文化遺產
中圖分類號：TB472 文獻標識碼：A 文章編號：1672-7053(2024)03-0130-04
基金項目：廣東理工學院2022年“創新強校工程”科研項目“廣東非遺元素在文創產品設計中的可拓應用研究”（2022GKJSK037）
Abstract：Lion dance, which is deeply rooted in the folk and rich in national characteristics, not only represents the high artistic achievements in the traditional Chinese folk culture, but also reflects the profound historical value of the culture. Under the framework of modern design techniques, the article is devoted to the in-depth study of the lion dance culture in the view of Guangdong intangible cultural heritage. First of all, focus on digging and interpreting the deep connotation of the culture, and further refine its cultural elements; Secondly, by means of traditional cultural redesign, traditional elements are integrated into the design of modern cultural creative products, so that the lion dance culture can be continued and promoted in the information and modern social environment. It is expected to realize the organic integration of traditional folk culture protection and modern product design concept, and promote the innovation and development of cultural creative products while respecting and protecting cultural heritage.
Key Words：Industrial Design; Dancing Lion Culture; Cultural and Creative Product Design; Intangible Cultural Heritage
