基于KANO-AHP-QFD的唇膏優化設計研究
摘 要：研究旨在通過對傳統唇膏存在的問題進行重新設計，提高女性用戶對唇膏的整體滿意度。首先，通過市場調研結合專家座談法與親和圖法初步篩選用戶需求，并設計了KANO問卷，以對用戶需求進行分類。其次，運用AHP計算需求的重要性，并通過一致性檢驗確保數據的可信度。再次，結合QFD構建唇膏優化工業設計模型，對用戶需求進行評級和排序，以獲得唇膏優化設計的要求。最后，基于這些需求設計了一款具有旋轉式可替換芯體的唇膏，以期為未來唇膏設計提供有價值的參考。
關鍵詞：工業設計；KANO；QFD；AHP；唇膏優化設計
中圖分類號：TB472 文獻標識碼：A 文章編號：1672-7053(2024)04-0091-06
Abstract：This article aims to improve the overall satisfaction of female users by redesigning the problems existing in traditional lipstick. First of all, through market research combined with expert discussion method and affinity diagram method, the user needs are initially screened, and KANO questionnaire is designed to classify the user needs. Secondly, AHP is used to calculate the importance of requirements, and the reliability of data is ensured by consistency test. Thirdly, a lip balm optimization design model was constructed based on QFD, and user needs were rated and sorted to obtain the important needs of lip balm optimization design. Finally, based on these requirements, a lipstick with a rotating replaceable core is designed to provide a valuable reference for future lip balm design.
Key Words：Industrial Design; KANO; QFD; AHP; Lip Balm Design
