符號學視域下黎錦文化創意產品創新設計轉譯
摘 要：文章以符號學理論為基礎，對黎錦符號元素進行解讀，為黎錦文化創意產品現代性創新設計轉譯拓寬思路，提升黎錦文化創意產品競爭力。在研究過程中將符號學三分法理論引入黎錦文化創意產品設計應用中，分別從語義層、語形層、語用層三個層面來解讀黎錦紋樣深層內涵，對現代語境進行剖析，通過語義分析、元素提取、轉化應用等實現黎錦文化創意產品的創新轉譯并提出設計思路。黎錦所蘊含的寓意性、審美性、功能性與符號學語義、語形、語用維度相對應，通過提取文化符號、設計主題，引領文化創意設計創新，將黎族傳統文化藝術內涵和生活理念更好的融入到文化創意產品當中，拓寬了黎錦文化創意產品開發思路。
關鍵詞：符號學；黎族織錦；文化創意產品；設計轉譯
中圖分類號：TB472 文獻標識碼：A 文章編號：1672-7053(2024)04-0130-04
Abstract：Based on semiotic theory, this paper interprets the symbolic elements of Li Brocade, broadens the ideas for the innovative design translation of the modernity of Li Brocade cultural and creative products, and enhances the competitiveness of Li Brocade cultural and creative products. In the research process, the semiotic trichotomy theory is introduced into the design and application of Li Brocade cultural and creative products, and the deep connotation of Li Brocade patterns is interpreted from the three levels of semantic layer, morphological layer and pragmatic layer, and the modern context is analyzed, and the innovative translation of Lijin cultural and creative products is realized through semantic analysis, element extraction, transformation and application, and design ideas are proposed. As a representative cultural symbol of the Li ethnic, its allegorical, aesthetic and functional nature correspond to semiotic semantics, morphology and pragmatic dimensions, and by extracting cultural symbols and design themes, Li Brocade leads cultural and creative design innovation, better integrates the traditional cultural and artistic connotation and life concept of the Li ethnic group into cultural and creative products, and broadens the product development ideas of Li Brocade 's cultural and creative products.
Key Words：Semiotics; Li Brocade; Cultural and Creative Products; Design Translation
